CPDEasy.com is an independent and trusted pharmacy education platform that provides healthcare and pharmaceutical companies with a powerful means of engaging with pharmacists every single day.
Sales and marketing managers can positively influence brand advocacy through CPDeasy.com by better understanding the wants and needs of pharmacists and pharmacy support staff and delivering more effective and targeted messages.
Continuing Professional Development (CPD) is now mandatory, making it an effective route into pharmacy. CPDEasy.com is the only online community that supports pharmacists’ and technicians’ CPD and engagement with industry.
CPDEasy.com
Developed by pharmacists for pharmacists, it’s a fundamental part of business and professional life.
CPDEasy.com offers community and hospital pharmacists instant access to a world of approved CPD resources, directly from their personal CPDeasy.com Learning Account.
Content is delivered in 6 primary channels that reflect current pharmacy practice:
- Clinical (New for 2011)
- Patient services
- OTC
- Business
- Skills
- Staff development
Pharmacists are offered CPD assessments and record aids that enable them to turn learning into CPD action and then save them within their own personal CPDEasy.com Learning Account.
Pharmacists must record at least 9 activities a year, so this keeps them coming back to their personal CPDEasy.com Learning Account again and again.
Educating pharmacists. Driving sales
Let CPDEasy.com drive your brand in pharmacy
CPDEasy.com is developing educational partnerships with industry that will support pharmacists’ professional development and provide them with the training they need to deliver improved patient outcomes.
Over 5000 pharmacists and technicians have active CPDEasy.com learning accounts and each month, 150 new accounts are opened with 15,000 visiting the CPDEasy.com homepage each month. And this is set to grow as more and more pharmacist’s CPD records are called in for formal review by the General Pharmaceutical Council (GPhC).
CPDEasy.com is only available to pharmacists and technicians with valid GPhC membership and meets all ABPI guidelines.
CPDEasy.com is supported by the General Pharmaceutical Council (GPhC), National Pharmacy association (NPA), Proprietary Association of Great Britain (PAGB), Company Chemists Association (CCA) and Independent Pharmacy Federation (IPF).
Pharmacists’ influence directly impacts on your business
Yet most pharmaceutical companies don’t understand pharmacy and don’t know how to engage with pharmacists.
Over 1.6 million people visit a pharmacy every single day. The Government White Paper, ‘Liberating the NHS’, recognises pharmacists’ influence and positions them as the key healthcare professional for managing medicines and to help reduce the £500 million wasted on medicines each year through non-compliance. The recent introduction of the New Medicines Service and targeted Medicines Use Review (MURs) in pharmacy is evidence of the new focus on pharmacy.
“I see a future where long term conditions – which account for 70% of health-care spending – are managed by patients with support from pharmacists and other healthcare workers.”
Sir John Oldham, the DoH’s National Clinical Lead on quality and productivity
Make it happen
Become a CPDEasy.com partner and build brand advocacy in pharmacy
As a CPDEasy.com educational partner you will receive:
- Comprehensive training needs analysis to identify new educational opportunities
- Pharmacy insight to align your messages with pharmacists’ priorities
- Bespoke content development services that meet accreditation standard
- Meaningful input from grassroots pharmacists
- Measurement and evaluation report to inform your future investment decisions
- CPDEasy.com accreditation on all training content
Engage with Pharmacists Every Single Day and Drive Brand Advocacy
Packages
CPDEasy.com Gold Pharmacy Educational Partner
As a Gold Educational Partner you get to educate and engage pharmacists on a key therapeutic area. Your dedicated channel allows you to upload a rich variety of content and demonstrate your expertise.
One of our pharmacist educators will ensure success by providing guidance on CPD accreditation and tailoring your message to align with pharmacists’ priorities.
This educational partnership creates therapy champions.
Package includes:
- Exclusive sponsorship of key category
- 12 month tenancy
- 4 x CPD record aids
- Free updates
- 4 x promotional e-mailer to pharmacist database
- 10,000 customised CPDEasy.com promotional leave pieces for reps
- Sponsored link on home page
- Dedicated account manager
- Three month plan and review meetings
Gold £1,500 per month
12 month package £15,000
CPDEasy Silver Educational Partner
As a Silver Educational Partner you get to educate and engage pharmacists on your product. A tailored CPD record aid allows pharmacists to turn your training into action and valuable CPD points.
This educational partnership delivers confident brand recommendation.
Package includes:
- Complete listing within training library (includes company logo, 100 word description, quick link to your Healthcare Professional (HCP) site, topic upload to CPDEasy.com search facility)
- 1 x upload of scorm compliant content and tracking within personal learning account
- 1 x CPD record aid
- 12 month tenancy
- Free updates
- 1 x promotional e-mailer to pharmacist database
- 5,000 customised CPDEasy.com promotional leave pieces for reps
- Recommended learning of the week on CPDEasy.com homepage
- Campaign report and 10-point action plan
Silver £500 per month
12 months package £5,000
CPDEasy.com Bronze Educational Partner
As a Bronze Educational Partner, you get to put your online resources directly into the hands of pharmacists by linking out from the CPDEasy.com training library to your existing HCP site.
This educational partnership drives traffic to your site.
Package includes:
- Premium listing on the CPDEasy.com resources library
- Company logo
- 100 word description
- Key word tags uploaded to the CPDEasy.com search facility
- Website of the week promotion on CPDEasy.com and our weekly CPD newsletter
Bronze £150 per month
12 months package £1,500
Sign up today
To discuss any of these packages or for more information, please contact Paul Lowndes on 020 8297 4863 or email paul.lowndes@mediapharm.co.uk
What our clients say:
What our clients have to say about CPDEasy.com
“CPDEasy.com demonstrates our commitment to pharmacy and helps us drive brand education and recommendation”
Trevor Gore, Sales Development Controller, Reckitt Benckiser
“CPDEasy.com is a key professional and business asset…”
Stephen Foster, Pharmacy Superintendent, Pierremont Pharmacy, Kent
”We welcomed the opportunity to have one point of reference for information such as new product launches”
Andrea Smith, Professional Services Development Manager, Wilsons Pharmacies
CPDEasy.com is supported by:
